Check here for Free Domain

Get your site in Free Advertising resources.

Advertising is one method in marketing, which is effective enough if your selling out products. But most advertisings comes with a price... listed below is a Free advertising resources for your site.

Website Optimisation Techniques.

As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named 'website optimisation' and should not be overlooked when preparing an SEO campaign.

Domain Age and Expiration Date

Google and other search engines include many factors within their ranking system. One of these factors is trust rank. Owning a domain that has history improves the trust rank as does registering the domain for a long period of time.

Website History

Again trust rank comes into play here. If your website has been archived in the search engine results for a long period then it will help improve rankings and indexing of webpages created in comparison with a fairly new website with no history.

Structured Navigation

When creating a website, it is important to provide a well structured navigation, not just for users but also to allow search engine bots to follow links and index webpages within your website. Structuring your navigation correctly can help all you webpages be indexed and should help the flow of Google's PageRank spread through out the website.

Valid HTML

As with structured navigation, the importance of valid HTML to search engine bots is to allow all webpages within your website to be indexed within the search engine listings. Validating your HTML will ensure that the bots do not hit any 'brick walls' within the code that prevent them from reading the rest of the webpage.

Contextual Linking

To further help the indexing of your webpages and to even out the flow of Google's PageRank, it is useful to include links within the content text of your webpages. Wikipedia is a perfect example of how this should be done.

URL Structure Including keywords in your website's URLs will help you rank for those terms. If your website uses dynamic URLs created through variables then think about rewriting them. Separate keywords using a minus character (eg. search-phrase.html) and try and keep the important keywords as close to the beginning of the URL as possible.

Regional Targeting

If you wish to target a certain region then there are a few steps you can take to help this process. Firstly you can choose a relevant domain such as a (UK) or .de (Germany) rather than a generic .com domain. Then look at your hosting IP location, search engines can access this information and will use it to decide your target audience. Finally, Google Webmaster Tools allows you to set a geographic target which is useful if you have a .com domain.

Site Maps

Search engine bots look for site maps when they visit your website. Providing a standard HTML site map will help improve the indexing of your webpages and allow bots to find webpages that they might otherwise have missed. You can now also provide and submit an XML site map which all the major search engines have took on as a standard. Use your robots.txt to tell bots where to find your XML site map and also submit it to Google Webmaster Tools and Yahoo Site Explorer.

Domain Name

If you are purchasing a domain name for a new website then think about including your main targeted keywords within that domain name. For example if you are building an online store that sells low price golf clubs in the UK and you buy the domain then you are definitely going to have a lot more of a chance for quickly ranking well for the search term 'cheap golf clubs' in UK search engines than you would with a more generic domain name. You would also do well for long tail search terms such as 'cheap golf clubs in the UK' and have more chance of ranking for 'golf clubs' in the long term.

About the Author: Steven Balfour wrote this article for search engine optimisation company Position Gold Ltd.

The Ultimate Web 2.0 Tool for Your Business.

Got this newsletter from SitePro News, its always been a help if your signed up with this newsletter coz it keeps you updated for new trend on search engine marketing. So heres the Article, check it out.

Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your books; a place where they can:

• View all your major media coverage.

• See all of your past and present press releases.

• Look up all of your past and future events.

• Read and link to all of your book reviews.

• Download multimedia material like photos, company logos, podcasts, vidcasts, etc.

• View bios on each key person in the company, along with links to their social or business networking profiles on LinkedIn, Facebook, Myspace, Second Life, etc.

• Check out your own purpose-built page linking to other sites relevant to your business.

• Subscribe through RSS feeds to any portion of information on the site.

• Share any content of the site with their friends or colleagues, via email or by posting to social bookmarking indexes like or Digg with one click.

• Send you an instant message using AIM, Yahoo Messaging, MSN, Skype, etc.

• Link directly to your latest blog posts.

• Search the site or the entire Web using either Google or Technorati.

• Link to other blogs or Web sites that are relevant to your message.

• See all Technorati tags related to your content.

• Comment directly on your media coverage, press releases, and events.

That place is a Social Media Newsroom (SMNR). Similar to a traditional online newsroom, it lists media coverage, news releases, events, media contact information, and so forth, but also includes social media and Web 2.0 elements that allow visitors to share and interact with its content.

The SMNR fulfills this traditional purpose while taking advantage of the tremendous indexing opportunities social bookmarking and RSS feed services like Technorati,, Digg, and Feedburner provide. Imagine that every entry made in your newsroom (all of your media coverage, press releases, bios, photos, vidcasts, podcasts, events, etc.) was not only indexed in Google and all of the other search engines, but also in popular bookmarking and RSS feed services - accessible by millions of bloggers and Web surfers. This is the true power of the SMNR for entrepreneurs, small businesses, authors, and small presses - exposure.

This fantastic exposure is a byproduct of the original reason the SMNR was created, but it has grown beyond a mere electronic repository. It has become the blueprint for the new media - a media that understands multimedia and wants a one-stop shop for every bit of material they will need for their coverage. This new media wants something that is fully downloadable and print ready, easily shared with their colleagues, with links and searches that will lead them directly to more relevant information. Most important, though, they want a place that welcomes their comments and invites interactivity.

If you already have a Web site with most of these features, you might wonder why you need a newsroom. First, a newsroom tells the members of the media and prospective clients that you are making a serious effort to make their jobs easier. A social media newsroom is akin to a press release, in that standardization is essential to allow for easy navigation and content extraction by the media.

Second, as mentioned earlier, a social media newsroom (if built using a platform such as WordPress) means that each entry in your newsroom, from a press release to a simple image, can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is itself a separate page of sorts. This means someone can find your site by running into your company logo image, by searching for a blog on the subject of your business expertise, by looking up relevant sites tagged in Technorati or, or by searching for RSS feeds. Think of it this way: You can have one lottery ticket in the pot or one hundred - you figure the odds.

But, a social media newsroom should not replace your existing Web site. You still want a place for blogging and to have a more traditional place to present other information. You will also do all of your "selling" on your Web site. Your SMNR is not a sales tool! Your newsroom is meant to be a neutral place to present all of your media materials - just like a mega-press release.

Many small businesses or entrepreneurs may not have enough media coverage yet to justify a complete newsroom, but that does not mean they can't take advantage of social media optimization. These businesses and individuals should consider building their Web sites using a blogging platform like WordPress to power their sites. This provides all of the benefits of social bookmarking, RSS feeds, etc. and is a very easy way to build and maintain a feature-rich Web site. Of course, the perfect scenario would be to have both!

About The Author
Deltina Hay is the principle of the companies Dalton Publishing and Social Media Power. She has worked in programming and Web development for 25 years. Ms. Hay's graduate education includes computer science, applied mathematics, and psychology.

How to improve Google PageRank.

How to improve Google PageRank.

A high Google Page rank will mean different to different people. To the surfers it will mean a website of high credibility though only if the surfer is aware of what it means and has the google toolbar downloaded. The surfer would like to spend some time on the site going through what it has to offer when the page rank is high. But it is not always so.

Then what it is that will make the surfer sit up and notice the site, spend some time on it and at the same time the site’s Page rank is also improved. If you have not guessed it then let me tell you - its the content. As they say it everywhere - Content is King. Writing quality content is just not anybody's job especially for the web when there are thousands of websites providing similar content on a particular topic. Still we like to go to some particular sites only and then grow loyal to them. It is a proven fact that proper high quality information is very important to get the user to spend more time on your site.

Secondly getting backlinks is very important and play a big role in getting the Page rank of a site improved. If the links are one way, its all the more better. In two way linking or reciprocal linking where your site gets linked to another site in exchange, links are leaked out which decreases the Page Rank. Inbound links are the best if you can get them and yes you can get them. The magic word is “article submission”. You need to write some great articles that are related to the genre of your website and post to the sites that accept articles of all categories along with a link to your website. This way you will get one way links. But it is not as easy as it seems. The articles have to be worthy enough to be read by those who are searching for them on the net. So if you cannot write them yourself then hire a professional writer.

Now you know how to get rid of that lower Page Rank and be visible on the search results of major search engines. A high Page rank does mean that Google finds the site to be informative and useful thus getting it viewed by more and more target viewers.

Author: seo-specialists-india

Using Social Media To Drive Traffic

SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of website that you need to use in order to leverage the power of the social web.

SMO As Guerrilla Marketing

The nature of Social Media Optimization is such that it could be considered form of guerrilla marketing. Website owners and blog owners have the choice of either investing money or their own skills and time in order to generate traffic from social sites. As long as your efforts are directed appropriately, the more work you put in the more reward you will reap.

SMO As A Link Building Technique

Social optimization also has a happy side effect - it helps to build your link profile so you will usually gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website. The links will usually be from relevant pages based on a similar topic to that of your own page. The more popular social sites are also given a lot of weight by certain search engines.

Optimize Your Existing Site

Create genuinely interesting, intriguing, or informative pages. Includes images, links, video, and collaborative tools so that visitors really get involved when they do visit your site. SMO is basically digital word-of-mouth and if your website doesn't offer some kind of appealing experience to your visitors, then it simply won't attract the positive word-of-mouth that you want.

Add new pages, if necessary, so that you can include more information. However, don't just add pages for the sake of it - ensure that each page really does have something unique to offer. A website still needs to be well structured.

Get A Blog

Add a blog. Every website has potential blog posts in it so find yours and start blogging regularly. Blog posts tend to attract links from other blog posts and those in turn will spread the word of your website. The more popular your blog becomes, the more value it is perceived to offer and the more visitors you will continue to get.

Be active in those blogs that are within your industry and use your link where permitted and relevant. Don't spam because that will lose you more friends than it will make but if you offer relevant information and a forum or blog allows you to link to it, then offer an insightful comment and provide a link.

Be Active

Being active is a vital part to your whole SMO campaign. Simply registering with social bookmarking sites and content sharing sites is not enough. You need to be involved, post regularly, and generally become a part of the community. If you don't have the time or the inclination to do this then find somebody else to do it instead.

Some Social Sites To Join

You really do reap what you sow in terms of SMO. Determine the sites that are most suitable to your website, join them, and become an active member. Choose some broad topic sites as well as some that are specific to those interested in the industry in which you operate or topic that you cover. Look at social news submission sites, content sharing sites, bookmarking, and networking sites and try to get a broad coverage of all of them. Here are just a few of the sites you should seriously consider using:

Social News/Media Sharing Websites

* Reddit - Reddit is a very popular social news website that boasts a lot of subscribers and covers a wide range of topics.
* Digg - Initially, Digg was reserved to technology and related topics but is now a broad topic news site that again has a lot of subscribers and regular readers.
* Newsvine - Not as popular as the two above but offering a slightly more formal tone to its content. Again, a good range of topics are covered.

Social Networking Sites

* MySpace - It may be largely riddled with spam but there are still too many genuine users for you to ignore MySpace. You don't have to be an unsigned band to take advantage either.
* Facebook - Has caused quite a stir and offers users the chance to create and distribute their own applications as well as content. Another very popular site. * LinkedIn - LinkedIn is a social networking site dedicated to professionals and businesses. It can really help to build a huge network of partners, customers, and other useful contacts in a business network.

Social Bookmarking Websites

* - Register, store bookmarks that you find useful, and include a bookmark to your own website and use a public profile.
* Stumble Upon - Same again. Alternatively you can add a Stumble icon to each of your pages, blog posts, and other media and let your readers do the walking for you.

Buttons For Your Pages

Many social websites offer a button that your readers or visitors can use to automatically add a page. Bookmarking and content sharing sites, in particular, have these buttons and if you've ever read a website or an article site then you will have seen the Digg This and Stumble buttons at the bottom of each entry. Users registered with these sites can click the button and quickly add your page. The most popular websites are usually displayed on the high traffic home pages delivering yet more visitors to your site.

Offering Quality

The Social Internet has opened up a whole new avenue for promoting your business, but it needs to be done properly and carefully. Simply tagging, bookmarking, and sharing every page you have regardless of its quality will not bring you the desired results. You may find that it does you more harm than good in the long run.

About the Author: WebWiseWords is a web content writer offering appealing and professional web content.