Recently SEOMoz did a survey among the top SEO experts. The results were surprising to say the least. None of the SEO experts could come to a 100 percent agreement on any one subject! So, if they can't come to an agreement on SEO and link building, how is the rest of the world supposed to?
Rand surveyed the Top 37 SEO experts in the World. Basically the Survey is a series of questions asked of each expert. This group of experts could not come up with an agreement rating more than 1 on many of the questions!
So now that we know the experts can't agree, I might as well tell you the mistakes I've made plus the ones I see done by many Webmasters when link building.
Failing to Procure Reciprocal Links.
I've seen so called SEO Guru's say that reciprocal linking is dead and they will hurt your site. This just isn't so. The important thing to remember is to make sure the links you trade are from quality sites. It doesn't matter if they're PR0, just make sure they're not from a spam/ adult/ pharmacy/ hate type site. Reciprocal links can be on a resource page if you run a website or a Blogroll for you bloggers. Just remember to trade!
Failing to Acquire Low PR Links.
For some reason, many Webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I don't care who links to my sites. I can't control it and if they're passing any amount of authority, and even PR0 sites pass some, I'll take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
Failing to Link Out.
Once again, we're talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can't tell you how many times Ive had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites!
Failure to Check Your Reciprocal Link Partners' Websites.
Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains expire and are purchased by someone else, Webmasters change website topics and some Webmasters simply take your link down after you exchange links. I've seen people put the "nofollow" attribute on the links after they've made a trade. I've seen it all happen, that's why I monitor my link partners and you should also.
Failing to Use Anchor Text in Your Link.
If someone gives you the opportuníty to use Anchor text in the link back to your site, use it! In my opinion, anchor text in a backlink is the second biggest off page ranking factor for SEO. Only the relevancy and authority of the page where the backlink originates is more important in my experience.
Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you'll see blogs, websites and blog networks (think Backlink Solutions) get de-indexed for selling links. If you're going to buy or sell links as part of your link building plan, you'd better be hiding your footprint or Big Daddy G is going to find you one dark, cold and stormy night. There are several ways of hiding your footprint, I covered one way in my link laundering article a few weeks ago.
Failing to Build Links.
I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they don't know how and so they don't even try. People! I hate link building as much as the next person, but it's not Rocket Science. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where's there's money to be made, you're going to need some relevant backlinks!
TIP: One of the most effective link building strategies you can perform is to find out who's linking to your competition and get links from them. You simply go to Google and type in link:yourcompetitorssite.com. You'll then get a líst of sites that are linking to your competitor's site. Browse that site to see if there is a place to put a link to your site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who's linking to them and get links from those sites!
This is probably the easiest way to get relevant backlinks but it's a technique very few Bloggers and Webmasters use! Sure it's tedious and time consuming, but in the long run, those top rankings will be worth all the time you practiced link building!
About The Author
The website AffiliateWatcher.Com brings you these traffic tips. Don Lawson reviews affíliate programs and affíliate marketing techniques and other money makíng ventures that helps beginners get started making monëy online. See his articles on quick ways to make monëy online at his blog.
Advanced Link Building - Avoid These 7 Mistakes
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Search Engine Optimization and SEO Tips.
Conduct an Internet search for Search Engine Optimization (SEO) tips and you'll quickly find a great many sites that are eager to pass along SEO tips but violate some of the Universal SEO Truths that they endorse. Ironically, these sites rank well for the keyphrase "search engine optimization tips", but the SEO tips that you seek are:
1. Buried in dense blocks of text which make them difficult to find.
2. Featured on sites so unappealing to the eye that you don't care whether the content is good or not.
3. Bracketed by distracting ads that encourage you to Buy Their SEO Book!
A Social Community for Webmasters!
Please bear in mind that achieving success through search engine optimization is highly dependent on a wide range of factors and any ethical Internet marketing consultant will tell you that up front. Some rules will apply to your website and some will not. But even when everything is done correctly, ranking well doesn't happen overnight as some sites lead you to believe. It takes time but if you're willing to be patient, search engine optimization will help you and your business achieve its goals.
Additional Search Engine Optimization Tips
1. Know Your Target Audience – Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.
2. Build a Clean, User-Friendly Site – Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that's easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don't overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF's, and Flash. By the time these pages have loaded, your viewer is probably long gone.
3. Well-Written Content – Make sure the content on your site is well-written, gets right to the point, and doesn't insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.
4. Let Keywords and Keyphrases Occur Naturally – Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.
5. Use Short, Relevant URLs – Give your page URLs good file names which include the keywords optimized for that page and definitely avoid query strings. Try to limit page titles to relevant words separated by hyphens. For example, instead of ".com/seo" try ".com/search-engine-optimization-tips" or ".com/seo-tips. "
6. Good Meta Descriptions – Keep meta descriptions between 200-250 characters and make them relevant to the page and informative. Good meta descriptions raise confidence that the page will contain the information that web users seek therefore making it more selectable.
7. Quality Inbound and Outbound Links – The quality of your inbound and outbound links far outweigh quantity for SEO purposes. Link farming is frowned upon by search engines and readers alike. If someone clicks on an outbound link from your site, make sure that it takes them somewhere interesting and informative or they're not likely to clíck on another.
8. Limit Keywords and Keyphrases – Feature two or three optimized keywords and phrases on each page and again, make them occur naturally in the content. If you want to rank well for other terms, simply build other pages optimized for those terms.
9. Update the Content Regularly – Add new content to your site on a regular basis. It gives your site visitors something new to read and the search engines will be inclined to index your site more frequently.
10. Avoid Unethical SEO Methods – Link farming, duplicated content, cloaking, spamdexing, and other attempts to fool search engine crawlers will get your site penalized and buried where no one can find it. Search engine algorithms are increasingly sophisticated and Black Hat SEO methods will destroy any possibility for ranking well.
These are just a few search engine optimization tips for you to consider that will help your site rank well and there are many, many more. For a more thorough understanding of how these strategies and others work together to bring positive results, explore the other pages of this site and contact an experienced Internet marketing expert. The guidance and counsel of an ethical search engine marketing consultant is the best SEO tip of all.
About The Author
Brick Marketing offers full service Website Marketing services such as: Search Engine Optimization, Pay Per Clíck Management, Social Marketing, Blog Services, Affiliate Program Management and more
