Content of your web page text is what most Search Engine Spiders look at but each one will look at it differently. So how do you make your web pages look good to all of them all of the time? You don't. Your web page content should first look good to your visitor, giving them what they are looking for, at the same time using some of the following guidelines to be sure the spiders like them also.
Establish a clear purpose in your first couple sentences. The top of your page or article will be what some search engines will use instead of your meta tag site description. Make your article as long or short as you need to but be sure you get your three most important key words into the first couple sentences. Don't saturate, but be sure to include them.
Stay on the subject of your title. If you are writing an article on how to make the perfect homemade dog treat don't also write paragraph after paragraph about the importance of walking your dog. Your meta tag title should be in line with your article or page title and in line with your content.
Review for the word weight of your page or article. If possible you don't want to have any one word be in your article to often. If your three chosen keywords for your article are more than 5% of your total word count you should look to use some alternate words. For example if you used "photo" a lot, see if you can replace some of those entries with "photograph" or "picture" to cut down on over saturation.
Keeping your web site visitor in mind is your first goal but if you can apply some of the above ideas into your content the search engine spiders will also be a lot happier. These spiders will typically visit your web site once a month. You can apply these changes any time and eventually they will help your search ranking.
What do Search Spiders look for?
Some other important link exchange recommendations
1. First develop your own link exchange page on your web site. This can just be one page that is organized alphabetically or by subject with the links you would like to have on it. Then at the bottom of the page place the link, text and contact information that you would like someone else to use when linking to your web site.
2. When you're soliciting for link exchanges look for a "link-to-us" type of link on the perspective web site. Often this will be located at the very bottom of the home page or somewhere away from the main navigation. By using this already set system your request will go directly to the source and receive a better response than a random email.
3. Always place your perspective link exchange partner’s link on your page before soliciting them to put your link on their site. This shows good faith and will get a better response.
4. Keep a list of the requests you make so you can follow-up with the sites later and don’t Spam your perspective web sites with continued requests unknowingly.
5. There are a number of programs and web sites that will help you build your link exchange web pages but review how they are used carefully and where the list of links are hosted from. Having a links page not hosted on your main web site address may hurt your site’s ranking and help someone else’s. Also, do not use Free For All link pages since they only keep your link for a few days or weeks while sending you a bunch of email forever afterwards. It’s always a good idea to set up a specific email just to handle your link exchanges and site submissions so they don’t clog up your main email address.
Follow-up :
Once you have established link exchanges with other web sites follow-up is key. Make sure that they have reciprocated with a link to your site and check back monthly to be sure it hasn’t been removed. Second, check that the link to their site from your site stays active and points to the appropriate place. With a little work this type of self-promotion can be very successful, target the audience that you want and best of all, is free.
Increase site popularity by Exchanging Links
It has been said, "Build it, submit it and they shall come." This is a common misconception.
Search engines are very important to any web site promotion scheme but it is only half the battle. Self promotion must be the other half. Many things fall into this category. Word of mouth, business cards, print and media adds are all good ideas but a commonly looked over aspect is link exchange.
Link popularity is a driving factor in today's search engines. The more sites that link to your web site the more popular your site looks to them. The more popular your site becomes, the higher your ranking becomes in relevant searches on most search engines.
Point of relevance here is that the link exchanges should be with similar web sites. This can fall into three different basic categories of exchanges.
1. Similar content or market
Link exchanges with similar web sites can be mutually beneficial to both parties, by soliciting a targeted audience that is on one of the web sites already looking for that certain type of product or content.
2. Location
Exchanging links within your local region can be a great way to target your desired audience. For example, a large hotel linking to a local restaurant could attract tourists, or a flower shop linking to a local DJ service could attract brides and grooms looking to consolidate wedding plans.
3. Web Rings
Web rings are a linking system between similar subject matter web sites that you join like a membership. A good selection of them can be found at WebRing.org. Look for one within the same content subject as your own and then visit some of the sites on the ring. First, look for consistent support of the web ring. If it has a lot of members that don’t display the link then it’s not being supported. Your odds of getting targeted visitors will increase if the membership is manageable in numbers.
Learn how to Link Baiting
Link building is undoubtedly the single most important factor in SEO, that could enhance your website rankings organically. Many Different techniques in Optimizing your site, and one of this is Link Baiting. If your In tough niche, then link baiting is the way to go.
What is Link Baiting?
Link baiting in its broad term is to produce a link worthy content, video or even images, which would in turn give you massive amount of one-way inbound links. If you can notice, some other articles had just numerous amounts of links linking to a single article. Now that the power of Link Baiting. They Link to your Article coz they find it useful.Here I list before you the Top 7 Link Baiting Guides that has helped me a lot in learning and understanding this hard to understand concept.
1. When talking about link baiting, the first name comes in everyone’s mind is Andy Hagans. An awesome blogger and a fine link baiter. His guide Andy Hagans’ Ultimate Guide to Linkbaiting and SMM, is amongst the hot favorites in link baiting arena. If you haven’t yet read it, leave all your work and do it first. If you see the title of this post, it’s taken from the same guide.
2. A link baiting list is incomplete if Patrick Altof’s Linkbaiting: Beginners Guide to Linkbait, is not mentioned. Patrick is yet another link baiter who has managed to get 50000 links in just 11 months. This is the reason he is so successful and respected in the blogging arena.
3. Todd Malicoat , one of the top SEOs in the industry also has a reputation of a fine link baiter and so his guide The Link Baiting Playbook: Hooks Revisited, is a must read for everyone.
4. When reaching out for link baiting, SEJ’s Link Baiting & Effective Link Building, guide is also a must read for all. Here Rob, explains all the hooks one by one.
5. If you are in a real estate business then 21 Link Bait Ideas for Realtors, by Andy Beal is a must for you. He explains how to get links in such a highly competitive area, and you could also duplicate them for your niche.
6. Jim Karter’s 10 Tips for Link Baiting, is yet another link baiting guide to help you
7. John Chow, and his guide The Simple 3 Step Of Link Baiting, is the simplest link baiting guide one could ever find.
